ZING Blog Posts

In today’s competitive landscape, establishing a strong online presence is essential for businesses looking to standout. The first step is to have a strong website. Already have one with Zing? You’re ahead of the game with a high-functioning, beautifully designed site. To further extend your reach, consider maximizing your Search Engine Optimization (SEO). SEO drives more traffic and boosts your visibility on search engines. All Zing websites are equipped with on-site SEO, however, here are a couple of ways to continue boosting your online presence. 1. Keywords Start by identifying relevant keywords that your target audience is likely to use when searching for products or services like yours. An example would be someone looking to install a fence typing in words such as “fencing”, “installation”, and the location they are from. Brainstorm these words by thinking about how your audience may search for you, looking your own company up online, or using an online service. Once you have keywords in mind put these in your website’s titles, content, and metadata (the content that is not visible on your site such as alt text or title tags). Remember, keywords should be used naturally throughout sentences.

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