The email marketing landscape is constantly changing. What worked last year might not work this year, and what works this year might not work next year. That's why it's vital to stay on top of the latest trends and tools. We'll share some email marketing tools that you should try in 2022.

Take a look at these options and see which one is the best fit for you and your business goals. With the right tool, you can create effective and engaging emails that will help you reach your target audience.

6 Best Email Marketing Software

1. Mailchimp

Mailchimp is a well-known email marketing tool that many businesses use to communicate with their customers. It allows users to schedule campaigns, create customizable newsletters, manage subscribers, and track the success of their campaigns. While it has been around for a few years now, Mailchimp is still an excellent option for businesses looking to get into email marketing. 

Its free plan includes 2,000 contacts and 10,000 monthly email sends, making it an excellent choice for small businesses. With its easy-to-use drag & drop features, you'll be able to create beautiful emails that get noticed by your target audience. 

Additionally, Mailchimp offers a wide range of advanced tools that comes with its paid version, such as A/B testing and multi-step journeys. The user-friendly reporting will help you determine what is working and not. Open rates and click-through rates are easily identified, allowing business owners to determine whether or not readers respond to the content.

2. ActiveCampaign 

ActiveCampaign is a comprehensive marketing automation platform that provides users with a variety of services and features to help them effectively market their business. Some of the most popular features include email marketing, automation workflows, CRM, and contact management. 

It allows businesses to automate their email marketing campaigns because it has hundreds of pre-built automation features that help you personalize campaigns for each subscriber. With ActiveCampaign, businesses can send out automated emails based on customer interactions, saving time and effort.

Features:

• 500+ automation features that simplify customer interactions.
• Customer service that is helpful, friendly, and quick.
• 125+ Email templates.
• Landing pages.
• Send SMS messages, website messages, and emails.
• CRM with sales automation.
• 870+ integration with the most popular software.

Additionally, ActiveCampaign offers a wide range of integrations with other platforms, making it easy for businesses to connect with their target audience. The software offers a 14-day free trial to test out the features. You can then subscribe and pay for one of four paid plans available monthly or annually.

 3. MailerLite

MailerLite is a user-friendly email marketing service that provides users with a variety of features and services to help them improve their email marketing campaigns. 

Features:

• The drag-and-drop interface makes it easy to design emails.
• The free plan includes up to 1,000 contacts and 12,000 email sends.
• A wide range of templates to choose from.
• Automated email sequences.
• Provides opt-in forms, A/B testing, and detailed reports.

Additionally, MailerLite offers paid and free plans to its users, making it a great option for both small and large businesses. Overall, MailerLite is an excellent choice for businesses looking for an easy-to-use email marketing service with all the bells and whistles.

 4. HubSpot

HubSpot is an all-in-one marketing software that provides a variety of services to help businesses grow online. Email marketing is one of the many features offered by HubSpot, and it delivers a lot of power and flexibility for businesses of all sizes. 

HubSpot provides several services, including a CRM, website builder, marketing automation, landing pages, list segmentation, paid Ad tracking, social media integration & management, analytics, and more.

In addition, HubSpot also offers helpful resources and support to ensure that you get the most out of its tools. So, if you're looking for an all-in-one solution for your email marketing needs, HubSpot is definitely worth checking out.

 5. Drip

Drip is the perfect email marketing software for e-commerce businesses because it has advanced workflows combined with advanced list segmentation. This means that customers will receive personalized emails based on their buying behavior on your website, as well as timely follow-up based on how they interact with your email.

It offers robust integration with all major e-commerce platforms, including Shopify, Magento, and WooCommerce - as well as custom-made ones.

Features:

• Ideal for e-commerce store integrations.
• Outstanding customer support.
• Ecommerce customer segmentation.
• Reporting dashboards for analytics.
• Dynamic e-commerce content blocks.
• Retargeting.
• Discount codes.

Drip's built-in revenue analytics and tools to engage customers across multiple channels (from social media platforms to SMS) make it an ideal platform for eCommerce stores looking to grow their bottom line.

 6.  ZING

ZING is a powerful, user-friendly, and cost-effective business management software that can grow your small or large company. It is an all-in-one platform that offers everything such as CRM, website builder, lead generation, e-commerce store management, lists Segmentation, automated email workflows, SEO management, promotions, calls to action, social media management, email campaign manager, A/B testing, triggers & workflow.

ZING also offers a business tool that helps businesses streamline their operations. It provides a central place for businesses to manage their customers, orders, inventory, and finances. We are different from most of our competitors in the sense that we offer more features that are relevant to our customers at a great price.

Our team is dedicated to making your business a success, whether you're a beginner or a seasoned pro. With our wide selection of services, you're sure to find just what you need for any project. 

Contact us today for a free consultation on how you can start using our platform in your business, or sign up for our 7-day trial and see for yourself how easy it is to get started.