With so many email marketing platforms and tools available, it can be difficult to know where to start when customizing your email marketing strategy. However, with the right tools and a little bit of know-how, you can easily tailor your email marketing campaigns to suit your needs. We'll show you how to customize your email marketing with the right tools. Read on to learn more.
Before moving forward, take a step back and figure out what you're hoping to achieve. Defining your goal is the first step in building an effective email outreach campaign. Once you know where you want to end up, you can create a strategy to help you get there. So ask yourself: What are you trying to accomplish with your emailing outreach? Is your goal to attract new customers, generate leads, customer retention, or increase brand awareness? Once you have a clear answer, you can begin planning your outreach campaign. Each campaign generally follows a standard pattern:
1. Identify your target market
No one size fits all approach exists for effective email marketing. It's important to tailor your content to your target market to engage them effectively. Different demographics respond better to different types of messaging, so it's crucial to understand your target audience and what will resonate with them. Once you know who you're targeting, you can create campaigns that are relevant and interesting to them. It will help increase the likelihood of getting positive responses from your recipients - and, more importantly, conversions. So take the time to learn about your target market, and customize your email marketing accordingly!
2. Build an email list
In today's email marketing landscape, the money is on your list. If you want to be successful, you need to build a list of subscribers who are interested in what you have to say. Luckily, this doesn't have to be difficult – there are plenty of ways to get people interested in signing up for your list. Here are some tips for building an email list that will help you reach your target audience:
- Start with a strong call to action - make it easy for people to sign up for your list. You can offer a freebie or incentive for signing up, or simply ask people to leave their email addresses on your website.
- Use social media as well - post on Instagram and Facebook asking if they would like more information from you by including an opt-in form link at the end of each message that goes out via these platforms.
The more people you have on your list, the more opportunities you have to connect with them and convert them into customers.
3. Segment your list
By dividing your subscribers into groups, you can send more targeted and relevant messages that are more likely to result in conversions.
4. Send personalized emails
Patently, it can be easy to send generic emails that don't really stand out. One way to make your email marketing more effective is to send personalized emails. This means tailoring your message to the specific needs and interests of each customer. Personalizing your emails shows that you care about your customers and are willing to take the time to create a unique message for them. It can also lead to more sales and repeat business. So if you're looking to improve your email marketing, consider sending personalized emails. Your customers will appreciate it - and so will your bottom line.
5. Create automated follow-ups
Eighty per cent of all sales require a total of five follow-ups to be closed (source). Automated follow-ups are a great way to show that you're paying attention to how recipients interact with your emails, and they can also help you learn more about what subscribers want from your campaign.
By using automated follow-ups, you can create a more personalised experience for your customers, which is likely to result in higher engagement rates and better ROI.
Tools to Personalize Your Email Outreach
When you're sending out outreach emails, it's vital to make sure they stand out from the crowd. That means personalizing them as much as possible using tools. Here are the tools that make email outreach easy and efficient - so you can focus on results. From identifying potential prospects to sending personalized follow-ups, these tools will help you get the most out of your email marketing efforts.
1. SimilarWeb Chrome extension
The SimilarWeb Chrome Extension is a great way to identify potential prospects. It allows users to see the estimated website traffic of any website they are visiting, as well as other valuable information such as estimated visit duration, top referring sites, where the site’s visitors are coming from, and what their interests are.
This extension is an excellent resource for gauging a website's potential as a prospect. With it, you can quickly gather intelligence about your target websites and determine whether or not they would be worth pursuing further.
- Once you've found a site that fits your target market, use the Audience and Similar buttons to identify dozens of similar sites.
- You can use the Similar button on your own site to identify competitors. Then, go find who their top backlinks come from, and that will be a potential new prospect for you!
2. BuzzStream
After you've compiled a list of websites that seem to be in line with your target audience, it's time for the next step: to make sure these websites are actually the right prospects.
BuzzStream is a tool that helps you collect and analyse email addresses, social media profiles, and website links. You can gather detailed information about any website's social media reach and activity, how they are performing, their engagement level, and popularity.
It makes it easy to identify the influencers in your industry and reach out to them for partnerships or content collaboration. This tool is ideal for businesses looking to increase their brand awareness and boost their marketing efforts.
3. Hunter
Once you've identified your ideal prospect, you'll need to locate their email addresses.
You'll want to try out the Hunter tool. Hunter allows you to scan websites for associated email addresses in seconds. All you need is the URL of the website you want to scan. Hunter will then return a list of email addresses that are associated with the website. Plus, Hunter offers a free trial so you can try it out before you buy it.
4. Experte
Similar in functionality to Hunter - except it is totally free
Simply go to their Email Finder and enter in the name of the person and the domain for their company. Experte's email finder does the rest, by pinging their email server with all the different permeations of the name ie john.doe or do.john etc, and waits for a positive response. Note some corporates do set up their email servers to say "yes" to all these verification requests, so just have to ignore those ones. Still, why pay to have email addresses verified as correct, when you can use this neat email finder.
5. Linkedin Sales Navigator
Sales professionals know that one of the best ways to close a deal is to have personalised, relevant information about their contacts. LinkedIn Sales Navigator can be a valuable tool in gathering this type of information. With Sales Navigator, you can see detailed profiles of prospects' contacts, and LinkedIn profile info, including their background and recent LinkedIn activity, job title, company size, and location.
Using this tool, you can determine your current level of connection and identify people, groups, and interests. When used correctly, LinkedIn Sales Navigator can give you the edge you need to win more business.
6. ZING
Now that you've found their contact information, it's time to get in touch.
With the right tools, you can create email marketing that is personalised and relevant to your customers.
ZING offers all-in-one business management software with powerful email marketing capabilities.
With
ZING, you can easily create customised email campaigns that resonate with your target audience and drive results.
Start your free 7-day trial today, or
contact us to learn more about how we can help you achieve success in email marketing.
Email marketing is a powerful way to reach your customers, but it’s important to make sure you’re using the right tools to get the most out of your campaigns. However, it’s not a one-size-fits-all approach. You need to tailor your email marketing according to the needs of your customers. These tips should help you get started on customising your email marketing and getting better results from your efforts. Are you ready to give email marketing a try?
