Maximizing Your Online Presence: SEO Strategies and Tips for 2024
April 2, 2024

Stand Out with SEO:


A great way to maintain a competitive advantage in your industry is to strengthen your Search Engine Optimization (SEO) practices. ZING's high-performing websites provide a strong digital home for your business and include on-site SEO. Want to boost your online presence even more? Learn about additional ways to increase visibility and drive traffic. 


  1. Capitalize on Keywords

Begin the process by brainstorming what words individuals would likely use to search for your business. Imagine a prospective customer searching "salon", "haircut", and "highlights" in an attempt to find a hairdresser near them. Incorporate your businesses' keywords across website titles, content, and metadata (the content that is not visible on your site such as alt text or title tags). Use these keywords naturally throughout sentences and content. 

2. Consistent Updates

Website updates signal to search engines that your site is active and providing valuable information to potential customers. Updating your website's content every few months will increase your online visibility. New content such as blog posts, product information, and high-quality images can lead prospective customers to your business. ZING's website editor and support team makes keeping your website fresh easy. 


3. Reliability and Appearance

Website security can be a big difference-maker for your business. ZING websites come with a security certificate which builds credibility and trust with your clientele. When individuals feel safe visiting your website, they are more likely to purchase or use your services. Design can also make or break your site. Websites that are not aesthetically pleasing or high quality can deter customers from spending time learning about your business. ZING designers understand your target audience and how to cater to their needs. 


Stay relevant and visible to customers with the power of SEO. Don’t have a website or are interested in updating an existing one? Call 888-716-1113 today!

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