If customers do not visit your address, check Google's service-area business guidance before displaying it as a customer-facing location. The profile should reflect how the business actually serves people. A private home should not be presented as a staffed storefront merely to appear in more places.

Explain how customers receive the service

Are you visiting homes, traveling to workplaces, or meeting clients at a genuine business location? Clarify that operating model on the website and profile. Customers should know whether they can arrive in person or need to arrange a visit.

Google's guidance says businesses that serve customers at their locations and do not receive them at the business address should hide that address on the profile. Review the current requirements for your specific situation before editing.

Make coverage clear without an exposed address

Your website can describe the region you serve, typical appointment process, and relevant contact information. A private street address is not necessary to explain those details to a potential customer.

For a hypothetical mobile pet groomer, the useful information is whether the customer's area is covered, how the visit is arranged, and what the appointment requires. Publishing a home address does not answer those questions.

Avoid misleading location signals

Do not create fictional offices, use a location where customers cannot actually receive the represented service, or imply a larger physical presence than exists. Keep any office descriptions on the website consistent with the real operation.

If you have a genuine customer-facing location as well as a mobile service, discuss the correct setup for that arrangement. Different operating models need accurate handling rather than a one-size-fits-all assumption.

Review the wider web presence

Once the correct public information is established, check important directories and old website pages for conflicting details. Use the platform's normal correction process where needed.

Tell your ZING advisor how and where you meet customers before local visibility work begins. That gives the team the information needed to describe the business clearly. The goal is to help people understand whether you can serve them while keeping the public presentation accurate and appropriate to your actual business model.

Sources & further reading