Your business needs as many location pages as it can make genuinely useful. There is no universal page count that creates local visibility. Start with real coverage, distinct customer needs, and enough evidence to explain the service in each place.
Use a page-worthiness test
For each proposed location, ask whether you serve it regularly, whether the offer differs in a meaningful way, and whether you can provide useful local context. A page should answer a visitor's question, not exist only to repeat a keyword.
Google's spam policies address doorway pages and scaled content created primarily to manipulate rankings. That is a reason to focus on reader value when planning location coverage, regardless of how quickly pages can be produced.
Group areas when the experience is the same
If several neighboring towns share the same service, process, and practical information, one clear coverage page may be enough to begin. You can still name the genuine areas served without producing near-identical pages for each.
Separate pages become more useful when there is distinct information to explain, such as a real office, a relevant body of completed work, or meaningful service differences. Do not manufacture those differences to justify a page.
Prioritize where the business can deliver
Choose areas based on operational fit as well as potential demand. A distant location may sound attractive but create unprofitable travel or scheduling problems. Your website should support the business you want to run.
For a hypothetical cleaning company, regular routes in a few neighborhoods may be more valuable than scattered one-time jobs across a much larger region. The content plan should reflect that reality.
Expand from evidence
Track the questions and inquiries each page produces. Add detail when customers repeatedly ask about a place you already serve. Consolidate pages that overlap without adding value. Keep the coverage accurate when the business changes.
Ask your ZING advisor how proposed local pages differ from one another and what each helps a customer decide. A useful answer will describe the content and purpose, not just the number of URLs. Page count is a planning detail. Clear, accurate coverage is the business goal.